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World’s First Google store opens in London

Google opens its first shop with a pop-up Chromebook store in a London branch of Currys and PC World
Google has opened its first shop, the Chrome Zone, in London.

Google has opened its first physical shop. The ‘Chromezone’ is a shop within a branch of Currys and PC World on London’s Tottenham Court Road, and is being used by Google to trial a new way of selling its own ‘Chromebook’ laptops.

The new laptops run Google’s own operating system and rely heavily on an internet connection for functionality. Previously, they were only available online but the search giant now believes consumers will benefit from being shown the in real life.

Samsung has previously questioned the original strategy of selling Chromebooks online.

The launch was low key compared to Apple’s massively hyped opening of its first London shop in 2004, but Google claimed that it will experiment with the format and could open more retail outlets in the future.

“Specially trained Chromebook experts will be on hand to offer guidance and advice to shoppers”, the company said in a statement.

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