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MEDIA ENTREPRENEURS DISCUSS WHAT IT TAKES TO ATTRACT LOYAL AUDIENCES TO ONLINE CONTENT

MEDIA ENTREPRENEURS DISCUSS WHAT IT TAKES
TO ATTRACT LOYAL AUDIENCES TO ONLINE CONTENT

WASHINGTON, D.C. — A General Session open to all attendees at the 2013 NAB Show will explore how today’s creative media entrepreneurs are finding new ways to produce quality online content and build loyal audiences. The session entitled “Broadcast Minds™ – Internet Content Creators Talk What’s Next Online,” produced in partnership with NewTek, will take place on Wednesday, April 10 at 9:00 a.m. in Las Vegas.

Moderated by Jim Louderback, CEO, Revision3, the panel will feature Bruce Gersh, co-founder, president and CEO, FishBowl Worldwide Media; Tom Green, actor/comedian; Penn Jillette, illusionist, comedian, author; and Shira Lazar, host and executive producer, “What’s Trending.”

“We are thrilled to team up with the NAB this year and expose a larger audience to Broadcast Minds,” said Carter Holland, executive vice president of marketing for NewTek. “Since we started Broadcast Minds in 2010, our goal has remained the same: Expose the world to movers and shakers who are redefining what it means to be a ‘broadcaster’ through the use of technology, social media and the Internet. We look forward to the insights that this year’s all-star line-up will reveal about breaking down the boundaries between television content creation, content distribution, social participation and online consumption.”

The on-going democratization of technology, social media and access to the Internet through mobile devices is reshaping the media and entertainment landscape. “Broadcast Minds” will address how this trend is pushing content creators to think differently about how to develop, produce and distribute online video content. Panelists will also discuss the impact of consumers’ growing access to niche entertainment programming and their ability to influence the outcome of online TV shows through real-time social media participation. The session will be streamed live online at www.nabshow.com.

About NAB Show
NAB Show, held April 6-11, 2013 in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainsment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

Click here to register as news media.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About NewTek
NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications—to virtually any venue where people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses, faster than ever before. NewTek is privately owned and based in San Antonio, Texas. For more information on NewTek please visit: www.newtek.com, Twitter, YouTube, Flickr or connect with us on Facebook. NewTek and Broadcast Minds are trademarks of NewTek.

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